Triller Network company bought the popular Verzuz Livestream music platform created by musicians Swizz Beatz and Timbaland. More people will help to build the company in the future like Grammy Award-winning producers and entrepreneurs.
“There is no more disruptive and innovative brand in music today than Verzuz, both Triller and Verzuz share the ‘artist first, music first’ vision. We view this acquisition as more of a partnership than an acquisition, as Swizz, Timbaland and the other 43 artists who are all becoming shareholders and partners in Triller Verzuz from this day forward become our voice.” Bobby Sarnevesht, executive chairman and co-owner of Triller shared with the media.
While the specific financial details have not been released, one report stated Swizz Beatz and Timbaland will have part of the equity stake of 43 performers. The performers and partners include John Legend, DMX, Alicia Keys, Ashanti, 2 Chainz, Rick Ross, Too $hort, Patti LaBelle, and Gucci Mane to name a few.
“In our generation, Verzuz has made a bigger impact on music than any other company we know. With this acquisition, Triller continues its evolution to be at the center of culture and the center of music. Who better to help shape Triller’s music future than the top artists in the world overseen by Timbaland and Swizz?” Sarnevesht and fellow Triller Network co-controlling shareholder Ryan Kavanaugh stated.
“This is a momentous occasion not only for Verzuz and Triller but the music business as a whole,” said Timbaland and Swizz Beats in a joint statement. “By putting Verzuz in the Triller Network ecosystem and expanding the Verzuz brand to be side by side with the powerful Triller app, we will be able to continue to grow and evolve the music business as a whole, as we have been doing. To have partners in Triller who share our vision, specifically to celebrate and elevate the amazing artists who continue to shape the culture around the world and give the consumer more direct access, is game-changing.” Swizz Beatz and Timbaland said.
Verzuz increased for featured artists in addition to more than 5 billion impressions in March 2020 during COVID-19. Also, it helped to make more popular pairing artists from the worlds of R&B, hip-hop, dancehall, and gospel.
