Country music artist Kane Brown will be making history this year at the VMAs. Brown will be the first male country artist to perform on the Toyota Stage. In his debut performance, he will perform his newest single, “Grand” from his upcoming album, Different Man which drops on Sept. 9th
“Toyota joins forces with the MTV VMAs for the fourth year in a row to bring a show-stopping remote performance to the Toyota Stage,” said Jessamine Merrill, general manager, media and digital engagement, Toyota Motor North America. “This exclusive collaboration showcases the all-new Corolla Cross and a first-ever mixed reality technology, in partnership with The Famous Group, creating an added performance element to Kane Brown’s exciting VMAs debut.”
When it comes to the VMAs, Brown has made history more than once. In fact, last year he became the only country artist to receive a nomination for Video for Good.
This year will be the fourth year the VMAs remote performances will be partnering with MTV. In addition, during the award show, cutting-edge Mixed Reality technology will be used. This type of technology was also activated during the Super Bowl, MLB All-Star game, and NFL Wild Card Slime Game.
“Toyota continues to be an incredible partner and we’re excited for The Famous Group’s creative excellence in mixed reality to help MTV send Kane Brown’s historic performance into the stratosphere,” shared Dario Spina, CMO, Velocity, Paramount.